YOU’RE DOING THE WORK THAT MATTERS

It’s time the world knew your name.

LET’S CONNECT

I have secured thousands of media placements for my clients (national, local, trade, and podcasts).

Black and white line drawing of a crosswalk with traffic light and pedestrian crossing sign at night.
Silhouette of a person playing a guitar.
The text 'The Future is Female' written in black calligraphy style on a transparent background.
Black and white logo with large letters 'A' and 'D' and a diagonal line crossing through the 'A'
Black-and-white sketch of a cartoon character holding a camera, with a child standing next to them.
Close-up of a maze puzzle on paper with a red pen.
A woman smiling and holding a white mug, standing indoors near a light-colored wall and some greenery. Jenn Goonan Portrait

HELLO!
I’M JENN GOONAN

I am a communications and social impact strategist. My focus is working at the intersection of business and social impact communications, helping brands, nonprofits, and leaders move from overlooked to recognized, no matter their size.

I’ve launched and elevated dozens of brands and nonprofits, from introducing Lululemon to the U.S. market to leading social justice campaigns and iconic product launches for Ben & Jerry’s, and driving strategy for organizations like the Robotics Education & Competition Foundation (RECF), Bosch Community Fund, Dunkin’ Foundation, ShopConsciously, and many others.

Author of the Greatest Good on Substack featuring changemakers, nonprofits, and purpose-driven businesses with clear ways you can support their work. Plus, all the communication and marketing strategies and tips that help your work get seen...as it should!

Work With Me

Brands I have had the honor of elevating

Lululemon logo
Ben & Jerry's logo in black and white with the brand name curved in bold letters.
A detailed black and white illustration of a medieval sword with intricate engravings on the blade and a decorated hilt.
Black and white photo of a lion resting on a rock, looking to the side. Dunkin' Foundation logo
Black logo with the text 'Toto' in stylized font. TJ Maxx logo
Black silhouette of a bird perched on a branch against a white background. Robotics Education & Competition Foundation logo
A black and white drawing of a girl with long hair, sitting on a rock, wearing a dress, with a star in the background.
An illustration of a soccer ball with a black and white pattern. Bosch Community Fund logo
Line graph showing revenue growth over five years, with an upward trend.

What if the right partners, funders, and media came looking for you?

Because your positioning is so clear, compelling the right people cannot help but find you.

Happy Clients

  • Jenn’s involvement has been a driver in growing our brand visibility and refining our market position.

    Jenn's involvement has been a driver in growing our brand visibility and refining our market position.

    JAG Communications has become an indispensable extension of our team, providing expert support and creative solutions across a wide range of complex projects. Jenn's involvement has been a driver in growing our brand visibility and refining our market position. She is the definition of a consummate professional—deeply passionate about her craft and fiercely committed to the success and impact of every organization she serves.

    —Melody Johnson, Director of Marketing, Robotics Education & Competition Foundation

  • A woman with a rust-colored headwrap, large feathered earrings, and a light pink top, smiling outdoors.

    In days, she helped us secure 3 media features including our first TV appearance

    Jenn doesn't just promise visibility; she executes it. In days, she helped us secure 3 media features including our first TV appearance - something multiple PR people have never delivered for us. If you're serious about storytelling, reach and ROI, connect with Jenn.

    —Mpho Hansjee, Founder of ShopConsciously & Women Enabled Enterprises

  • Portrait of a smiling middle-aged man wearing glasses, a blue dress shirt, and a navy blazer against a gray background.

    Jenn took us from zero to crushing it in short order!


    I worked with Jenn for several years on our social media and marketing campaigns, focused primarily on promoting Caliber's work in the skilled trades.

    She took us from zero to crushing it in short order! She makes understanding your brand a top priority and operates like she's a part of your team. If you're looking for top notch services, Jenn is an easy "YES"! 

    —Eddie Hightower, Former SVP at Caliber

  • A woman with long brown hair smiling, wearing a black top, seated in front of a light wood background with decorative objects on a shelf.

    Total game changer for my business

    Jenn's message + visibility accelerator was a total game changer for my business. I have the clarity of how and where I want to get attention.

    —Tamara Hinckley, Founder of Momentum Rising

  • A woman with long blonde curly hair smiling, sitting on a white couch in a bright room with large windows.

    Jenn is brilliant at her craft and the guidance has been invaluable!

    —Erin Mahoney, Motivational speaker, empowerment expert, and best-selling author

COMMUNICATIONS EXPERIENCE & SOLUTIONS TO ADVANCE YOUR PURPOSE

JAG Communications turn complex ideas into clear, credible communications that build trust, strengthen culture, and increase visibility, both internally and externally. I have championed dozen of causes such as, STEM education, workforce development, economic empowerment, cancer advocacy and research, and more.

Clarity & Alignment

Message strategy

Internal & employee communications

Integrated communications plans

Visibility & Credibility

Thought leadership

Media strategy & outreach

Strategic content

Growth & Expansion

Campaign development

Partnership strategy & execution

Fit Call
Top-down view of a person's hands typing on a laptop keyboard on a light wooden desk, with a notebook and glasses nearby, and potted plants and a glass of water on the desk.

20 years of making purpose-led organizations impossible to ignore.

I have spent two decades at the intersection of business and social impact. Helping purpose-led brands go from unknown to unmissable. Here is what that looks like in practice.

Lululemon
Before Lululemon became a household name, it was a Canadian activewear brand entering the U.S. market. Through a multi-year communications strategy and early influencer marketing, help build national momentum through its IPO and helped kick start the now multibillion-dollar athleisure category.

Robotics Education & Competition Foundation (RECF)
Seven years of communications strategy, execution, and thought leadership focused on elevating STEM education through student robotics and drone to advance workforce development. Help secure thousands of media placements and position the organization as a proven workforce pipeline preparing the next generation of skilled talent.

Ben & Jerry's
To reinforce the company’s longstanding commitment to social justice, including support for marriage equality, the iconic flavor “Chubby Hubby” was renamed “Hubby Hubby.” The move earned widespread national coverage, from major news outlets to late-night shows, and drove a notable increase in sales of the flavor.

TJX Corporation
Served as company spokesperson and led internal and external communications for Marshalls across a footprint of more than 1,100 stores nationwide, while also supporting and managing national and regional brand and social impact initiatives for TJ Maxx.

Most communications consultants understand either business, media, or partnerships. I understand them all.

As a former contributor for the Huffington Post, I know exactly how editors think, what reporters need, and why some stories get picked up while others get ignored. That insider knowledge shapes every pitch, strategy, and placement I pursue on your behalf.

LET'S WORK TOGETHER

YOUR MISSION IS TOO IMPORTANT TO STAY INVISIBLE.

Ready to be noticed?

Let’s find out what it would take to make you magnetic.

If you're a purpose-led business, non profit, or leader - get ready to stop chasing opportunities and start attracting, and let's talk.

In our first conversation, you’ll share what is standing between you and the recognition your mission deserves, and I will tell you about my process.

Schedule a 30 minute conversation and if it’s a great fit, we can move foward to your scheduling your communications roadmap. You'll leave with clarity either way.

Book call